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Case file s309 · Divorce and feuds · 1989
1989
August Busch III: August Busch III, New York Amsterdam News 1977 11 26 pg44 (cropped)
August Busch III. Unknown author. Public domain, Wikimedia Commons.
Died
August "Gussie" Busch Jr., September 29, 1989
Place
St. Louis · United States
Field
brewing · Business and finance on the timeline
Legal tradition
US corporate law (Missouri, Delaware) · Common law
Historical event
InBev's takeover of Anheuser-Busch, 2008
Member of
Republican Party (Wikidata)

August Busch III ousted his father from Anheuser-Busch in a boardroom coup, and 33 years later the family lost the company

Gussie Busch ran Anheuser-Busch, founded by his great-grandfather's partner and his grandfather Adolphus, and the St. Louis Cardinals. At the end of 1974 his youngest daughter died, and in the months that followed he became hard to work with. In May 1975 his son August Busch III led a boardroom coup that forced him out as chief executive and chairman. He was allowed to remain Cardinals president, with company perks, only if he described the change as voluntary. About a year later he considered joining R. J. Reynolds in a hostile takeover to regain control, then decided he could not take the company from the family; this stayed secret for ten years. He died in 1989. Divisions from the coup persisted for decades. In June 2008 InBev offered $46 billion. Anheuser-Busch, then run by August Busch IV, rejected it and sued, then agreed on July 13, 2008 to $70 a share, about $52 billion. The deal closed on November 18, 2008, ending family control.

What the law took from it

A family that splits over control can no longer act together when an outside bid arrives.

Cite as: celebrity.estate, “August Busch III ousted his father from Anheuser-Busch in a boardroom coup, and 33 years later the family lost the company,” story s309, https://www.celebrity.estate/august-busch-iii-1989, updated 30 October 2026.

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