Fred Astaire's widow charged fees for clips of him, lost a federal appeal over 90 seconds of film, and licensed him to a vacuum maker over his daughter's objection
Fred Astaire died on 22 June 1987, aged 88. His widow, Robyn, nearly 50 years younger, inherited all rights in his name, voice and likeness under California Civil Code section 990. In 1992 she asked $15,000 a minute for footage in the Kennedy Center's televised tribute to Ginger Rogers; the center would not pay and the Astaire numbers were cut from the broadcast. MGM needed months of talks to clear Astaire clips for That's Entertainment! III in 1994. In 1989 she sued Best Film & Video, whose "Fred Astaire Dance Series" instructional tapes opened with about 90 seconds from Second Chorus and Royal Wedding. The district court ruled for her. On 20 June 1997 the Ninth Circuit reversed, holding that a videotape is exempt from the statute just as a film is. It denied rehearing 2-1 in February 1998, and the US Supreme Court declined the case on 5 October 1998. During the 1997 Super Bowl, commercials she licensed showed Astaire, digitally altered, dancing with Dirt Devil vacuum cleaners. His daughter, Ava Astaire McKenzie, returned her own Dirt Devil and said he had been "sold to the devil." His son, Fred Jr., backed Robyn. In 2026 Robyn Astaire still controls licensing of his likeness†.
Leaving image rights to one heir gives that heir sole control over how the dead person is sold, whatever the other children think.
- law.resource.orgCourt record
- CourtListenerCourt record
- Los Angeles TimesPress
- baltimoresun.comPress
- playbill.comPress
Cite as: celebrity.estate, “Fred Astaire's widow charged fees for clips of him, lost a federal appeal over 90 seconds of film, and licensed him to a vacuum maker over his daughter's objection,” story s304, https://www.celebrity.estate/fred-astaire-1987, updated 30 October 2026.

















































































































































